It is a fact that every organization wants to take the benefit of mobile marketing. As the penetration of handheld devices increase worldwide, they become a great source of revenue. However, it is also equally true that companies still have old-fashioned concepts about mobile application development. They feel that it is kind of Ad-Hoc approach that doesn’t need extensive planning.
In reality, it is not true at all. Mobile app development should be part of a well-planned mobile strategy. Right from platform selection to appearance and from program logic to the user interface, it needs coordinated and meticulous efforts. Statistics reveals that the percentage of companies that have mobile app strategy doesn’t even touch two figures. The primary reason behind it is the failure in calculating the productivity gains and return on investment. As a result, the majority of entrepreneurs feel that they don’t need it.
You would wonder that in the modern world of modular programming and cloud computing, many people think that mobile app development needs at least six months to develop, and the application loses its relevance because of similar products prevailing in the market. In reality, an efficient development company can give a full-fledged app in merely two months.
It is another surprising thing about mobile app development. In the modern world where entrepreneurs find innovative ways of shedding burdens of operating expenses by outsourcing various activities, they are quite conservative about mobile app development. Top managers want to keep it in-house. In reality, it is the best thing to outsource the task to a crisp and smart development company.
Since mobile technology changes incredibly fast, entrepreneurs think they will need recurring investment to keep it up to the mark. It is true up to some extent. However, the investment is not huge. In the majority of the cases, the alterations are needed in the front end only. Back-end data integration and other things remain the same.
It was true in the previous era of mobile app development. Modern mobile apps have a seamless integration with a wide variety of databases and legacy applications. Thus, entrepreneurs need not worry about it.