Tips to improve your Website Performance

Speed is the soul of every business. In this hyper-connected modern world, thing which fascinates majority of the people is SPEED– be it fastest car, fastest computer processor or even fastest website. Website performance has become the most important priority of each and every business. User’s expectations are higher than ever. If your website doesn’t respond instantly, there are high chances that your users will switch to your competitors.

A study by Walmart found that for every 1 second of page performance improvement, there’s 2% increase in conversions. A study by Akamai found that:

  • 47% of people expect a web page to load in two seconds or less.
  • 40% will abandon a web page if it takes more than three seconds to load.
  • 52% of online shoppers say quick page loads are important for their loyalty to a site.

In 2007, Amazon reported that for every 100 milliseconds increase in load time of their sales decreased by 1%.

What does Website Performance mean?

Website Performance

Website performance means:

  1. Increased conversions
  2. More prominent placement in Google search results
  3. Greater repeat visits and customer retention
  4. Ultimately greater sales and brand exposure

Website Performance Optimization

Website Performance Optimization

In order to provide fast and efficient experience to your users, here’s few website performance optimization tips:

  1. Enable Compression: According to HTTP Archive, 61% of website’s page weight on a desktop computer is images. Large pages are bulky and slow to download. So, the best way to reduce their load time is to zip them which is also known as “compression.” Compression reduces the bandwidth of the pages thereby reducing HTTP response. 
  1. Reduce HTTP requests: More HTTP requests slows down the page loading time. There are various ways through which HTTP requests can be reduced. They are:
  • Using CSS Sprites
  • Reducing 3rdparty plug-ins that are responsible for requests
  • Combining CSS and JS files
  • Inline your Javascript if it is very small
  1. Enable Caching: Caching reduces the bandwidth and improves the website performance. This delivers the content to the user much faster. Make sure this feature is enabled on your website.
  1. Use CSS Sprites: Sprites combine all the images into a single image. This reduces the HTTP requests that are responsible for downloading the webpage.
  1. Use Content Delivery Network (CDN): CDN reduces the latency by delivering the website static files through web servers that are closer to user’s physical location and thus fastens the load time.
  1. Reduce your 301 redirects: 301 redirects should be avoided as it slows down the time of browser to reach the correct version of page and thus it reduces the website performance.
  1. Reduce your plug-ins: Too many plug-ins can lead to crashes, security issues and technical issues, thereby, reducing the website performance.
  1. Fix 404 Errors: 404 errors causes the user to leave your site. So it becomes necessary to check all the broken links as they also drain away your bandwidth.
  1. Minify CSS and Java Files:  CSS and Java files causes the web pages to load slowly. There are two ways to minify the CSS and Java Files. The first way is to compress all the Javascript files into one file.


These are some tips which help in improving website’s performance. So, follow these tips and provide a rich online experience to your users. The bottom line is enhanced website performance contributes a better user experience not only for your users but also for the search engine.