Organizations, especially in today’s digital era involve sending a lot of e-mails back and forth, throughout the workday and beyond it. In fact, the web is constantly being used in order to disseminate information as well as provide services to their customers.
Moreover, various types of Internet Marketing such as SEO, SEM, Paid Listings, SMM, etc. involve a high amount of time spent on websites. At times, you may need to use Google Drive to share documents, Basecamp to manage projects, etc.
This is where collaborative software becomes an advantage for us, allowing us to do just this! There are certain activities, which remain universal for all organizations, regardless of what they deal with. Some of these include: communication, co-ordination of efforts, sharing of information and working together on information.
Collaborative software essentially facilitates and makes it easier to work together. It can also be termed as collaborative software and groupware. By using such software within the organization, a collaborative work environment (CWE) is created.
These software’s have essentially been designed to enhance the overall productivity thin an organization and also between a group of individuals. Thus, it is easy for any employee or group of employees to access the specific ‘workplace’ that has been created online, despite their physical location!
It then becomes easier for any employee in an organization to work with others, process and manage documents/files or any other type of data in different departments and offices. In this way, skills can easily be shared, which in fact can be very beneficial for the project being worked upon.
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To illustrate this, if you worked in a digital advertising agency, the main aim of all the services, whether SEO, SEM, SMO, Google Analytics, etc. is to increase the number of sales and profit, right? Similarly, this would also be the motive behind any other organization. Adobe Acrobat, Basecamp, Google Apps, Google Drive, Microsoft Office, etc. are some examples of such collaborative software’s.
Having made sense of what collaborative software is, one may wonder how important or relevant it actually is; especially in the Internet world that we live in.
There are plenty of benefits of using this software and the most important reason being, that it helps to create a happier workforce. Thus within an organization a sort of community is created. It becomes extremely easy to learn from one another as well as from bosses. Moreover with the high use of social media networking sites, business entities have actually becomes far more personalized instead of being full of impersonal red tape and procedure.
In fact, it is easier for organizations to speak to their customers – like people, understand their needs, etc. rather than being one that merely serves as a means to an end (sale).
There are many tools that are available to manage and facilitate group activities. These tools are known as collaborative management tools and include electronic calendars, project management systems, online proofing, online spreadsheets, client portals, knowledge management systems, etc.
Most Organizations depend on their software systems in order to not only support a ‘virtual environment’ but also to support a team-centered, self-service, mobile environment and also to ensure that there is maximum productivity. It can be said that the intent with which these software’s have been created is actually to transform the method by which documents, files and rich media are shared. In turn, this leads to more team collaboration.
Portals (Internet sites which provide access or links to other sites) are extremely important for organizations. In fact, they often are essential hubs for the business. In fact, Portal Development is extremely important for effective collaborative software use. In fact, businesses and organizations can actually adopt portal development as part of their business development, thereby increasing the chance of benefits. A portal would have to be chosen that suits their requirement in the best possible manner, supplying the maximum amount of relevant information to them.
There are plenty of portal development companies that are available which offer end-to-end solutions, at varying prices. Portal developers generate different types of portals, all having their own set of features as well as benefits. Some of the different types of portal development include vertical portals, corporate portals, commercial portals, horizontal portals, education portals and news portals.