Magento is one of the most powerful and stable e-commerce platform available among all the platforms. Magento 2 comes with default SEO features that brings the buyers and sellers forefront and provides an ease to buyers and sellers to shop online. Magento 2 is SEO friendly in nature. Its intuitive admin panel, greater stability, better performance, improved compatibility and high scalability is what that differentiates Magento 2 from Magento 1.
Meta tags, page titles, URLs, ALT tags, H1 headings are some of the SEO features that optimize the site. Magento 2.0 gives variety of SEO features.
1. Auto Generation of Meta Data: Magento 2 has provided capabilities which can automatically generate meta data and SKU based on information provided in the Configuration. You can use name, SKU and description as dynamic variable in this auto generate fields. It will auto populate meta information on product create.
2. Metadata: Meta tag settings remains the same for each product page in Magento 2.0. One can set standard tags- Meta title, description and keywords From Product => Catalog => Add/Edit Product and “Search Engine Optimization Tab”. Product URL can also be specified on per store view basis.
3. Product Canonical Tag: In Magento 2.0 canonical link meta tag can be set in the same way as in Magento 1.0
Settings can be adjusted in Stores- Configuration- Catalog- Search Engine Optimisation
4. Product URL’s: SEO friendly URL’s can be created with Magento 2.0.
Settings for the same can be adjusted in Stores- Configuration- Catalog- SEO
Category Page Optimization
Magento 2.0 has same features for setting up the the standard Meta tags- title, description and keywords. The tags can be set as per-store view basis. SEO friendly category URL can also be set as per store view basis. When filters are used, Magento 2 also preserve the same URL format for category pages.
XML site map
Magento 2.0 enables you to automatically add the XML site map to your robots.txt file. Sitemap index allows you to add images. It has great ability to use sitemap index and define different parameters on splitting items between XML files.
Schema.org has been added in Magento 2.0 as a default template which generate stuctured markup that can be used in google search results. This feature is enabled in Magento 2 by default.
Edit robots.txt file
Another awesome feature of Magento 2.0 is that it can edit robots.txt file. It can be done in following way:
Go to stores- General- Design to access the file
Schema.org- an important factor to improve website rankings is added by default in Magento 2.0
Up sell, Cross sells and Related Products
Magento 2.0 possess three product relations- upsell, cross sell and related products.
Upsell means selling an expensive and high quality version of the product which a customer already owns or is buying or selling other features with the product like warrenty.
Cross sell displays related products that the customer already owns or wishes to buy. These products are generally from different product categories but they will be complimentary in nature.
Related products displaying the additional products which customer can buy along with original product.
These all things help in improving SEO and the internal links help in on-page SEO.
Google Analytics and E-commerce tracking
With Magento 2.0, tracking customer behavior is much easier. Google analytics will collect and organize all the data
Magento 2 provides a bunch of SEO features and in terms of functionality. Hence, it is more powerful as compared to Magento 1.