Smartphones have become an integral part of our lives. A large portion of time is being spent on smartphones most of the time. With the increase in demand for smartphones, there’s a surge for mobile apps. The mobile market is flooded with so many apps. In the past, mobile apps and mobile websites were considered as “good to have.” But slowly with the passage of time, both these things fall into in the category of “must to have.” Businesses are also relying on mobile and apps to generate revenue, increase customer loyalty and improve efficiency etc.
According to Statista, the overall number of mobile phone users reached 4.43 billion in 2015. This number is expected to grow to 4.61 billion in 2016 and 4.77 billion in 2017. According to the Global Mobile Market Report, global app revenues will reach $44.8 billion in 2016 and grow to $80.6 billion by 2020. Gartner predicts that more than 268 billion app downloads will generate nearly $77 billion worth of revenue in 2017.
Today apps are built for a myriad of platforms including connected TVs, smart homes, IoT enabled devices and much more. A large number of companies are investing a huge amount of money on app development. This leads to a question- What does the future hold for app economy? 2016 has been the phenomenal year when it comes to mobile app. Let’s see what 2017 holds for mobile app development.
We outlined few major mobile app trends which have stirred a lot of buzz in the market.
1. Connect with IoT:
IoT will bring a big technological revolution in the years to come. Not many companies are aware of the fact that how they can enhance sales and revenue through IoT. Enterprise related to healthcare, energy and automotive have started experimenting on IoT and mobile integration. Google car is well-known example of Internet of things (IoT). It uses sensors, wireless communication to interact with drivers. Other examples include apps to control vehicles, appliances and manage traffic.
2. Wearable Devices:
Wearable devices are very much in trend. A majority of people want their wearable devices to integrate with their mobile phones and tablets. Wearable devices integrated with the mobile phone will deliver the information through a mobile app. A large number of wearable devices are available in the market like smart watch, fitness band, smart jewellery, Google glasses etc. The adoption rate of wearable devices is very high in the market. These wearable gadgets open the doors of innovation in the area of mobile application development. According to International Data Corporation (IDC), the market for wearable devices are going to experience a composite annual growth rate (CAGR) of 20.3%, leading to 213.6 million units shipped in 2020.
3. Big Data Management:
IoT-enabled gadgets will fetch tons of data to display as IoT will connect with billions of devices together. So during this time, the most crucial things that need to be taken care of is data management, data visualization tools and solution which helps to deal with a huge chunk of data. Another major concern is of performance so that IoT devices can process everything in-real time without facing any bottlenecks.
4. Cross-Platform App Functionality:
Today, a large majority of people expect their mobile app to work same across all the platforms be it a tablet or desktop. The features, performance and the capabilities should remain intact across all the platforms. Developers should focus on cross-platform app development.
5. Cloud-driven Mobile Applications are on the rise:
Cloud-based applications are somehow overshadowing the power of other apps. These apps have the power to access data and can sync your data with other devices. Cisco research says, “Globally, cloud apps will drive 90% of total mobile data traffic by 2019, and Mobile cloud traffic will be 11-fold with compound annual growth rate (CAGR) of 60%.”
Another benefit which acts as an icing on the cake is its amazing benefits- disaster recovery, increased collaboration and enhanced security which are compelling large number to companies to develop cloud-based applications.
6. In-built Security:
Security of mobile apps would remain the major concern in the year 2017 as the smartphones share sheer quantity of data in the form of access to other accounts and contacts. Robust App Transport Security (ATS) would be the main area of focus for app developers.
7. AR & VR Apps will create a buzz:
Augmented Reality (AR) and Virtual Reality (VR) apps will create a buzz in the market. These apps are very common in gaming and entertainment industry. According to research by Goldman Sachs, augmented and virtual reality app will show a rapid growth.
8. M-commerce (The Rising star)
m-commerce will continue shining as a rising star in 2017. The reason behind this is that most of the people prefer to make payments by Google Wallet and Apple Pay.
9. Android Instant Apps:
These instant apps require no installation and download. They can work instantly as soon as you tap on it. These apps would be best for the quick insight and experience. The “run-only-as-you-need” concept is expected to bring a bring change in the app industry.
10. Beacon and Location-based Services:
The Wi-Fi usage will no longer be confined just to hotels, restaurants, banks, retail outlets etc. Integrated location-based applications like Apple’s iBeacons and Google Beacon will outshine in the market. Such applications will provide the user with location-based information.
Businesses cannot rely more on the outdated tools and trends when it comes to mobile app technologies. Mobile app developers need to upgrade their skills on a regular basis to match themselves with the needs of the mobile app market. The trends discussed above can certainly prove beneficial to the business.
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