So, what are the key UX design tips that make a difference in complex markets?
UX designers must keep in mind that the end users include experts as well as novices. While experts may understand the intricacies of app behavior, novices are likely to take some time to understand the same. Interacting with them through first few uses can drastically improve user retention.
Types of users
Since there are experts and novices using the application, it becomes imperative to account for each type. UX designers must “hope for the best, and plan for the worst”. Keeping a different set of application efficiency levels for the two distinct user groups while maintaining consistency in data flow and smooth function execution are essential for user retention.
It is essential for UX designers to understand how a person holds the mobile, and applies hand gestures – the direction that the thumb follows on a mobile device screen. The target audience will inevitably include right as well as left-handed users. Therefore, circular flows towards the bottom of the screen are more convenient than linear ones. Similarly, integrating elements at the top of the screen will make them harder to reach. Hence, it is advisable to keep essential buttons towards the bottom of the screen.
Need for speed
Speed beats spectacle any day. Remember that the users, especially while making transactions on mobile applications, prefer efficiency to grand visuals. Although visuals are just as important, they should not get in the way of the user’s and the business’ goal to complete a transaction.
Protect the user’s data in motion. UX designers must build layers of protection within the technology, while securing user data like card information and keeping tab on the number of steps required in completing the transaction.
Supporting the novice users by providing checkpoint information can add to the trust quotient of an application. It is this trust quotient that helps in user retention once the novices graduate to being expert users.
Mobile payments are still new to markets like India, which means they will take time to reach a higher level of user acceptance. Before that happens, users require a reasonable amount of instruction through the first few uses of the application without using jargon. It is advisable to incorporate elements that provide diagrammatic tutorials to guide a user through the process along with regularly updated FAQs and help sections in the app and also online.
UX designs make or break a mobile app, and getting it right is determined by good communication, and trust between the UX designers and the consumers.