If you are using a smartphone for all your daily activities, you’d notice that sometimes mobile applications and mobile apps load very slowly wasting both your time and temper. And with rising number of mobile users accessing same website or app for same content will surely hamper user experience. Just to add to it, there are now estimated 2.3 billion people using mobile devices and that will increase to 3.5 billion users by 2020. Now, that’s just staggering numbers!
Most CEOs admit that there are significant challenges in implementing mobility strategy for enterprises across the globe that need urgent attention. Responsive mobile websites and mobile applications are not equipped to handle such a large number of access requests at the same time. Even with few users, they get irritatingly slow, turning off users from making a conversation and purchase.
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Here is where AMPs and PWAs come into the picture. If you don’t know, it’s a new couple in the town with no frills and lot of thrills. They both work in tandems to complement each other with their many advantages.
What is AMP?
AMP stands for Accelerated Mobile Pages that is a Google supported project. The goal of AMP is to load web pages much faster on mobile devices. It loads 4X faster than a mobile website and loads exact elements that are needed to render the requested page whether through a search engine click or direct website link. It is instantly recognizable with the bolt icon in the search engines.
Benefits of AMP
- Mobile pages load 4X faster than a mobile-site
- Improved SEO rankings and results
- Increased visibility for eCommerce and Publishers
- Tracking and Analytics of Visitor data using tags
- Supports content and ads for ROI and ad spend
What is PWA?
A Progressive Web App (PWA) is a cross between application and mobile websites. It uses modern web capabilities to deliver an app-like experience to mobile users to meet their fast surfing requirements by deployment to servers, access through URLs and index by search Engines to get better rankings. That’s why developers believe that PWAs are the future of Mobility strategy.
In simple words, PWAs are regular web pages but look like an application that enhances user experience.
Advantages of PWA
- Instant Loading with App like navigation
- Easy and Economical development
- Works Offline and Accessible everywhere
- Responsive and Secure layout
- Quick updates and optimized for SEO
A match made in Heavens
Like every couple AMP and PWA have their limitations but their unique abilities keep them together. Just like matches made in heaven, they both started out separately albeit as open source projects but cosmic strings pulled them towards each other creating an inseparable bond for them to uplift the mobility revolution.
AMP is a google project, so it is natural for it to be prioritized by Google’s search engines and other products. It is recognized easily with the lightning bolt symbol for users to know and prefer them over other search results.
Any page that is coded with the AMP will get greater SEO benefits and priority over other pages meaning better ROI and conversions for ads. This will propel businesses that use AMP to register more sales and profits both for their products and services.
While PWA works as a landing page of the mobility solution AMP works as a full-fledged website. AMP and PWA create great user experience and mobility strategy for any website. AS PWA works as an offline page that loads and AMP in the back end to load data, it has far greater benefits to pass onto users when viewed in entirety.
Improved SEO: Every developer and business aim to get best SEO rankings for their website to have more users land on it. With AMP supported by Google, we can be assured that any retailer or business using AMP to code their site will be given a preference over the others dramatically increasing the odds of your page be found first by users.
Greater Conversions: Goal of every website is to have conversations with the visitors, more the conversations greater the chances of conversions into sales. Fast loading improves your card abandonment, contact us and form filing for inquiries to ensure that more purchases are made from your website.
Need for Speed: Speed is everything in this mobile era. Both AMP and PWA are built for speed. Both for loading, linking and conversion of visitors into customers. While it takes 6-18 seconds for an RWD site to load, it takes only 4 seconds for a PWA and AMP enabled website to load along with images. For a user, this will look like it loads instantly.
Instant Integrations: website owners don’t need to completely revamp their websites. They can integrate AMP and PWA to single pages that too one at a time making it feasible for them to be able to identify pages that are slow and have fewer conversions to become work horses that bring more leads. The ultimate scenario every business envisions.
All these and a little more insight into how AMPs and PWAs combine their strength to make web world a faster place compels us to conclude that indeed it’s a match made in heaven. Early adopters of this technology like eBay, Alibaba and Flipkart seeing greater benefits and conversions on their websites. And it’s about time retailers or small and medium ecommerce store owners take a look at these transformative AMP and PWA technology to build their eCommerce stores to improve user experience and profits.
We at KNOWARTH recently held a webinar on AMPs using CMS platforms that explained in detail about the AMPs. You can connect with us on firstname.lastname@example.org if you are looking for any consultation on AMPs or PWAs.