Rise of CX : DXP vs CMS, What’s Best for Your Business?
We are witnessing a technological evolution, with constant changes in the technology landscape and customer expectations. In line with transforming digital landscape, user expectations from businesses are also changing.
In today’s competitive times, companies need to put their customers first in order to stay ahead in the race. Employees and Internal Stakeholders also expect a business to bring in more uniformity in their processes with centralized information management.
Enterprises are willing to transform internal operations by adopting new technology that enables great digital experiences to the customers, not all enterprises will be able to identify, develop and implement the necessary changes.
Delivering the right content to the right audience is a critical aspect of this transformation. To help organizations, bridge this gap in understanding their need and expectations, the guide below will help you identify if you need a simple CMS or a complex suite to manage multiple assets.
CMS and Digital Experience Platform can enable organizations to centralize content delivery and effectively manage brand communication. To get started here, we first need to understand What is CMS and DXP?
To Get Started, Here Is A Short Definition of DXP vs CMS
Digital Experience Platform (DXP) is an integrated software framework that helps small and large organizations deliver amazing experiences to the customers. Enterprises are greatly focusing on building, deploying and improving their websites, portals, mobile apps, and digital platforms. However, DXP acts as a centralized platform and can handle multiple integrations. Most DXPs come with in-built CMS capabilities. Leading Digital Experience Platforms are:
Content Management System (CMS) helps enterprises organize the content and other collaterals. A CMS may be used for building the backend of your website, and then it will push your content to the frontend of your website so that users can view it. CMS can be used to publish, manage & control the content across Web & Mobile channels. Popular Web Content Management Systems are:
Digital Experience Platform (DXP) helps enterprises build and manage in-depth customer experiences. Wondering how is DXP different from CMS? Well, there may be some overlap between the two as both are used for content creation and asset management. Many industry experts still debate about DXP vs CMS.
A DXP can be used to take care of the content and asset management on a large scale. For instance, using a DXP, one can sync, manage, and push the content across different platforms. You can post this content across mobile apps, web, kiosks, customer portals, IoT devices, and more.
Building a robust DXP can help brands launch their eCommerce projects and also develop multiple microsites easily. Traditional CMS may find it difficult to provide the best results from investment and development time.
In short, DXP goes a step further than a CMS as it helps different brands deliver digital experiences via websites, mobile apps, IoT devices, and more.
It is important that your users have a great consistent digital experience across all the environments. The customer lifecycle isn’t complete before the customer completes a purchase online or offline. Customer experience should be engaging at each and every step of the pre- and post-sale processes.
Does Your Enterprise Need CMS or DXP?
If you aren’t focusing on digital platforms for your enterprise, CMS may be enough to meet your business requirements. However, if you need increased levels of customer personalization, you would need a solution that goes beyond a CMS. That’s where a DXP comes into the picture.
Okay, so a DXP is a step further than a CMS – but why would brands need a DXP? Can brands be benefited from DXP? Well, DXP surely helps enterprises build an omnichannel customer experience. If you consider DXP vs CMS, you should consider the pros and cons of both and make the right decision for your business.
Let’s Have a Look at How DXP Helps Brands in Different Ways:
Building Stronger Relationships DXP helps to build stronger relationships with your customers. It can help small and large enterprises build good relationships with new customers and strengthen their relations with existing clients. You can develop meaningful relationships with your target audience throughout the customer lifecycle.
Omnichannel Experiences Did you know that you can reach a wider audience by delivering an amazing DXP? When your users would be able to access content on multiple devices such as desktop, mobile, IoT devices, and social media, you would be able to grow your userbase.
Facilitates Integrations You can integrate DXP with existing and new data to optimize content. Different types of systems can be managed easily with DXP to deliver engaging experiences to the end-users.
Multi-touchpoint Once you address the customers’ needs across several touchpoints of their journey, you will be able to enjoy a higher conversion rate.
When you use CMS, you may have limited access for customer experience personalization. CMS is more connected towards a public-facing website, and so, it may not be able to get connected to different platforms and devices.
Do You Need a Digital Experience Platform for Your Business?
In order to remain competitive in today’s times, you may consider a DXP to personalize the content for the users. A fully connected digital experience can offer great benefits to your enterprise.
Are you ready to make a transition to a DXP? Transform your existing business processes, you should focus on high levels of customer personalization. Get in touch with us to find out how we can help you get the best DXP solution matching your exact business requirements.
https://www.knowarth.com/wp-content/uploads/2016/08/SaaS-based-Big-Data-Analytics-Solution1.jpg6571920Chintan Mehtahttps://www.knowarth.com/wp-content/uploads/2017/01/knowarth-logo.pngChintan Mehta2016-08-03 18:06:422017-01-30 14:52:26SaaS based Big Data Analytics Solution