LLiferay has created many technology platforms for organizations looking to augment their digital capabilities. Their motto is to enhance and accelerate digital transformation within the businesses for their employees, partners, and customers.
Liferay Commerce is an expansion of Liferay Enterprise Solutions that build digital workplaces to elevate stakeholder experiences. It is an ace-up-the-sleeve that helps enterprises connect with the wider eCommerce world. It can be customized to suit the needs of B2B or B2C eCommerce with its innovative and intelligent content management system. Moreover, it can be easily integrated with legacy and modern eCommerce platforms and databases.

What are the Key Features of Liferay Commerce?

Liferay Commerce has been built from the ground up to unify commerce on a single digital platform. It will smoothen the entire customer-lifecycle for digital commerce through simplification of processes, collaboration of product offerings, and management customer relationships. Apart from extending capabilities of Liferay DXP, it will provide an edge with agile and innovative content management system for a speedy business transformation.

Catalog Management

Managing catalog is a humungous task in any business. Adding an eCommerce store that serves both B2B and B2C business models is a nightmare. But with Liferay Commerce it is a seamless affaire. It helps enterprises manage large product lists with varying content and display requirement along with maintaining various catalogs.

Product Management

Creating and managing large number of product categories is a piece of cake with Liferay Commerce. It allows site admin to organize products and inventories on a single platform to understand supply and demand to take strategic business decisions.

Distinguishing between products offered by physical stores and online stores is possible with Liferay Commerce. Product management can be done as Simple (stand alone), Grouped and Virtual to ensure better understanding and organization. Also, streamlining product details for their various characteristics like color, size, SKU, dimensions, shelves and many other shipping related labels is very easy with Liferay Commerce.

Inventory Management System

It emphasizes on automation of inventories within an organization. It has been designed in a way that only manual entry is done at the initiation or at the origin on stock at the warehouse. The rest of the product journey is mapped and managed via integration of online marketplace, warehouse, and physical stores.

It allows the option to entry and management of multiple warehouses in different locations for a smooth functioning of online stores. Once the order is placed, the system automatically selects the warehouse from where it needs to shipped and updates inventory accordingly through geo-tagging enablement. The whole process is designed and built for large enterprises that have warehousing facilities distributed through various regions.

Future Mobility

With the spread of smart phones, eCommerce industry is estimated to generate over $1.3 Trillion a year. Businesses want a bigger bite out of that pie and mobile applications will aide them in generating and sustaining loyal customer relations. Enterprises looking to expand their eCommerce business should have mobile applications that support their digital transformation strategies. Liferay Commerce comes equipped with mobile-ready solutions to aid businesses expand their digital horizons.

Pricing

All businesses are sensitive towards the pricing of the products. Moreover, running special promotions and events for different locations and stores complicate the matters. Liferay Commerce has taken the extra care for this concern. A business can simply assign SKU (Stock Keeping Unit) to a particular product set and the system will automatically apply pricing to the grouped items.

By adding Price List and Discount and assigning these characteristics, businesses can run promotions and event without any hiccups. Price List applies to a list of products that you wish to set for specific type of customers to run loyalty programs of promotions. So, when that customer orders from the online store, the discounted or set price is applied for that product for customer to pay. Getting your product pricing right is one of the best way to improve eCommerce website’s performance.

Tax

For better user experience and convenience, all statutory and taxes are set at the time of system setup. This allows the system to calculate, apply, and charge taxes on products as set by the business according to the local standards according to their Tax Category and Address. This simplifies the taxation and keeps the business on the right side of the law. Moreover, customers will also receive receipts of the products they purchased with accurate tax amounts, making the entire transaction completely transparent.

Payment Support

Liferay Commerce supports 3 types of payment methods. They are Money Order, Purchase Order and PayPal. Money order requires payment to deliver through email while in the Purchase Order invoice has been generated on the basis of order form submitted by the buyer. It also provides easy integration with PayPal for the online payments. With new plug-in, customer will also have the option to accept payments through cards and wallets or bank wires.

Shipping Methods

Shipping management is the key feature of Liferay Commerce. It calculates shipment pricing by triangulating location and rates in these three methods.

• Flat Rate : Same rate of shipping for all the products
• Variable Rate : Calculate shipping rate on the basis of factors like weight, product or price.
• Carrier : It align shipping process closely with shipping process company in order to charge customer closely to the actual shipping cost.

Special E-Commerce Templates

Liferay Commerce comes up with specialized site template named Accelerators for the store. It comprises of theme, required pages for e-commerce site, sample catalog of the products and many other characteristics. It provides the in-built accelerator named Breccia that provide cart, product page, ready to use theme, catalog, settings and many other templates to apply to the store. All these features provide users an excellent and seamless digital experience.

How it will be helpful for eCommerce Business?

Liferay Commerce will also enlist the help of other Liferay platforms like Liferay DXP, Liferay Cloud and eCommerce cloud to enhance digital arena and capabilities with best-in-breed portal developments. It has the processes set for enhanced security and authentication with strict access control, site management, and role-based permissions.
It will bring products, content, and customers on the same platform to increase sales and provide seamless procurement experiences. It has been built for B2B commerce to make the business stronger and more profitable.

Get in touch with us, if you want to enhance your eCommerce business capabilities or want to get more information about Liferay Commerce or Liferay Enterprise Solutions.

This blog has been written by our Consultant Kuldeep Acharya