While the internet of things still holds its ground, e-commerce has plays a major role in steadily establishing a foothold in retaining customers and getting those clicks. For most today, internet is nothing more than an online shopping destination. Its 24×7 availability, variety, cross-border reach, impact of user reviews on purchase decision-making, and the accessibility and convenience of shopping from home, office or while travelling make it an essential part of the modern day life. Smart phones and mobile apps have been an added stimulus to this growth by adding a large user base to the existing one. And e-commerce has achieved this with only one downside that comes to mind – the inability to touch and feel products before buying.
E-commerce is inconceivable without an e-commerce website or a mobile application, and Magento is a powerful tool for creating both. But before you begin, it’s imperative to understand what Magento really is and what it can do for your e-commerce website.
Magento is an open source Content Management System for creating, editing and maintaining e-commerce websites. It is a robust tool with which website owners can control the look, functionality and content of their website on their own. Its powerful administrative UI provides SEO, catalog making tools, and marketing tools for powering an e-commerce portal.
With a significant market share of nearly 30%, Magento is the primary choice for e-commerce portal development. MySQL, PHP and elements of Zend Framework form the core of the system along with Object Oriented Programming conventions and Model View Controller architecture.
Magento comes in two variants
- Magento Community Edition and
- Magento Enterprise edition
Magento Community Edition
The Magento Community Edition is a free to use version of Magento with freedom to make modifications to its core and customize it. Magento developers have the flexibility to use core files in conjunction with plug-ins to achieve extended functionalities from the system.
Magento Community Edition has proven its worth for e-commerce website development. Its dependability and robustness allows efficient use of third party plug-ins to enhance performance of the e-commerce portal.
Magento Enterprise Edition
The Enterprise Edition is the paid version of Magento intended for large and SME businesses that offers product support during installation, troubleshooting and usage. The enterprise edition uses the same core files as the Community Edition with additional features for larger businesses. It entails annual maintenance charges that do not include hosting charges, which is the same for the Community version.
Every e-commerce platform has its own advantages and disadvantages. In spite of that, with a clear idea of business priorities while choosing the right platform for an online store, the organization can mitigate the difference between these pros and cons of the platform – a deeper application of thought as to what might be most beneficial for the business as all businesses have their own individual needs. Magento it seems, however, is the preferred choice for small as well as large enterprises for their ecommerce portals.