It is seen increasingly that companies whether new or existing are trying to make the lives of their customers easier by giving them the flexibility to avail their services on the go. That is the reason for the shift in paradigm from the traditional websites to mobile apps.
Mobile apps have come to be the heart and soul of the business. It has actually started to determine the success and growth as it is more like a promotion of the business. No one on the consumers end at the end of the day discusses the inside business strategy, they discuss how the apps have made their life simpler and easier. Many startups whether are promoting their businesses through apps itself.
This is in light of the fact that as per the report of the Washington Post, 800 million Iphone apps have been downloaded and there exist more than 25,000 apps in the iTunes store. This is just an idea of one platform among others like Blackberry and Android.
In the era of smart phones and gadgets like tabs the acceptability or use of an app by the customer depends upon the UX or the interface that the customer interacts with. Thus, it is utmost important to gauge and test the look and feel of a mobile app before it is released to the open market.
It is necessary that the mobile app stands out and for that one has to have a stunning UX which is easy to follow and have the right kind of color, font, background and navigation buttons/ options. The outstanding interface is all that the customer needs as they are least concerned about the hard coding or technology at the back end used to build the app.
Basic points to be kept in mind & paid attention to when deciding the UX.
1. Users and usage patterns
The frequency of use of the app. Consider whether the app is important and is to be used on a daily basis viz a viz once in a while. Also, the target users are of which segment and age group.
2. Minimal UI Design
An app should be super functional not only good to look at. A choice between including the number of functions in an app and adding to its complexity versus making it easy to use. There should be a focus on elements like the target screen size and certain features for e.g. a virtual keyboard popping up on demand.
3. Visual Appeal
An app should have a perfect balance of a good design, appeal to the eye and ease of use at the same time not looking cluttered. The color pattern and contrast needs to be decided precisely. Merging of the app within the background and user getting lost should not happen.
4. Website to App Shift
Customers are used to accessing websites on their desktops/ laptops/ tabs/ phones. If one wants the acceptability and usage of their apps then one must remember: First Impression is the last impression! It has to be interactive and gives users instructions crisp and clear to understand for first time or new users.
5. Personalization vs. Customization
Gone are the days when companies used to customize websites or apps basis their own understanding. Today the customer demands to have options he/ she wants to use at own leisure.
6. Gestures and Updates
The ability to access the app freely and what a finger or swipe gesture should enable the customer to do should be properly decided. Bug fixes and updates should also properly link to interface.
Innovate and design to be perfectly balanced with UX. Truly, “ Pay attention to App UX: Its Important (Very Important)!”