eCommerce has evolved over the years and a paradigm shift can be observed the way it is conceptualized, delivered or consumed. A drastic change can be seen in the customer expectations. Customers are very less likely interested in engaging through traditional touchpoints such as stores, rather they expect to engage through the digital means- web, mobile devices, tablets, social network, in-store kiosks and smart TVs.

The world is changing. Customers want a platform that delivers unified, consistent and user-friendly experience to buy goods, learn about products and services and communication.