Omnichannel Strategy: The Future of Ecommerce

eCommerce has evolved over the years and a paradigm shift can be observed the way it is conceptualized, delivered or consumed. A drastic change can be seen in the customer expectations. Customers are very less likely interested in engaging through traditional touchpoints such as stores, rather they expect to engage through the digital means- web, mobile devices, tablets, social network, in-store kiosks and smart TVs.