A design is a journey of discovery. A design is not about what it looks and feels like but also about how it works. It is the culmination of your imagination and concepts into creative forms. A good design attracts and a great design immerses. Same goes with your application design.

So much so that a Harvard Business Review article said that we interact with our mobile devices 150 times a day on average. That’s more than we look at our watches, and that too is being replaced by Smartwatches and Wearable Gadgets as we speak (I mean read). A good design is a non-negotiable aspect of any app development project.

If you want your app to be successful and bring business, then it is imperative that you pay close attention to UI & UX design aspects of your application as more and more users are going mobile.  You look at successful applications and the most striking part will be their simple designs. “And Simple ain’t easy.” It’s tough to simplify complex business ideas into an app.

Creating an interactive mobile app is not everyone’s cup of tea. We have been doing that since last 7 years that is developing and delivering market leading apps for businesses. Here are few design tips that you need to consider while designing a mobile app.

1. Responsive Design

While creating a mobile app, it’s very important that your app should be compatible with a variety of devices. Testing the user experience through various types of devices ensures device compatibility.

2. Simplicity and Consistency

The basic design of the app should be simple, clear and easy to navigate. An intuitive and user-friendly app encourages the users to download and retain them for a long time. Similarly, consistency should be maintained throughout the app so that UI doesn’t create any confusion in user’s mind.

3. Personalized User Experience

Before creating a mobile app it is very important to understand your target audience, needs and problems. This would help you to offer a personalized user experience. Another important thing is that the app design should match with the operating system. Thus, your app will be available and functional across many devices and platforms.

4. Color Selection

The user interface of the mobile app should be free from clutters and easy to navigate. Right color combination should be used which is appealing to the users and should help in building a strong emotional relationship between your customers and service/products.

5. Log-in via Social Media

The app should allow flexibility to log in via different social media accounts. This will provide an ease to users to not to open different accounts for different apps.

6. Prototyping

Prototype help clients and development team to understand the workflow of an app. This allows them to make any changes in case if they find anything wrong with the workflow.

7. Understand your users

The most important things which need to be taken care off while app creation is to understand your users, their expectations, and technical capabilities. The better you understand your users, the better you can design your app.

8. Choosing the right platform

Before going for app designing, the thing you need to decide is the right platform (Native & Hybrid Apps) that would work for your application. It should be decided in prior whether the goal behind your app is to make money or business promotion.

9. Security and accessibility

Security and 508 compliance for accessibility should be taken into account at the earlier stages of mobile app development. This will reduce the project execution time and enhance the app user’s overall productivity.

10. Evaluate and test the design

Test the design thoroughly from the beginning. Rectify the errors in the earlier stages of development so that there are no major glitches at the later stages of development. This will not only reduce the possibility of re-working on app but also saves time and cost.

Takeaways

The market for mobile app development will continue to grow. To make your app stand out from the crowd, the user interface should be unique, intuitive and interactive. By adhering to standard guidelines of app design, one can design such app.
If you want to design and develop such great apps for your business, then contact us for free quote.