Product design is a means of adding value to a product by assuring that its design is engaging to the customer. Product design is all about striving to combine customer needs to product attributes, hence providing the customer with value.

“Good design delights customers and describes the scope of the product to its market. The purpose of good product design is to serve the customer by sufficing their actual needs or expectations. This, therefore, intensifies the competitiveness of the organization; product design can, therefore, be seen as the start and end with the customer. The responsibility of the product designers is to accomplish designs that surpass the customer’s expectations.”

Product design is seldom the reliability of the operations function but operations are considerably influenced by new product introduction and vice versa.

Product design is essential for production. The result of the product design is transferred to operations as product specifications; these specifications state the desired characteristics of the product and allow production to proceed.

Designing new products is a crucial capability, particularly as life cycles for products become shorter. New product design must be presented to replace antiquated design.

In an intensely competitive market environment, there are multiple players offering similar types of products. Thus, customers today are spoil for choice, and have begun to be more demanding and impatient than ever before.

According to a study by Google, visual complexity and prototypicality of a website affect a user’s aesthetics ratings within the first 50 mini-seconds of exposure. Thus, for a product to make a great first impression is paramount in today’s era.

But a good product design goes beyond just mere good first impressions. According to Oliver Reichenstein, Good Design is Invisible i.e. the user will not feel that he is using a deliberately well-designed product, but will find the design pretty much how it naturally should be.

Also, a well-designed product will require minimal user intervention to deliver the user-desired output. To create such a product will require a comprehensive factoring of the target users’ emotions, preferences, desires, needs, expectations, and behaviour patterns. Clearly, then, a product that has been built with such meticulous consideration to address a user pain-point is bound to goad the target user into trying it out.

And based on the study by Zendesk, 75% respondents said they would return to a company with excellent service. What this demonstrates is the importance of good design in ensuring customer acquisition and retention. And a retained customer is as good as a new customer. But there’s more than just that. 

The same study says that 56% of the respondents would recommend a good company to their family and friends, which means a well-designed product is also going to result in a positive word-of-mouth generation. And any marketing professional will tell you the importance of word-of-mouth publicity – people are willing more to trust their known ones when they recommend products and brands than when they see advertisements. Clearly then, a good product design is a must to ensure a growing customer-base, which is vital for any business to thrive.

To help businesses develop quality products, KNOWARTH offers top-notch Product Design services which are aimed at enabling the client to enhance the brand strength, improve the market position of their products, build an increasingly loyal customer base, achieve faster market penetration, and broaden the product life-cycle. We manage to achieve this through a well-structured Product Engineering process that ensures that the end-product which is deployed is bug-free and user-friendly. It’s been said that, not all businesses choose to avail professional consulting when it comes to product development, and oftentimes, the end-result is that the product that they launch is of sub-standard quality.

At KNOWARTH, we believe that there is always scope for redemption in such a scenario, and it is for this purpose that we offer Product Enhancement Services, where we work towards studying the existing product architecture to identify snags and potential improvement areas, post which we discuss with the client on various possible solutions, focus on a set of product improvement measures, and embed the improved or new features into the product.

In a nutshell, a good product design is bound to fetch more customers, because a good product design is exactly what the customers want or crave for.

The success of an enterprise could depend heavily on how well-designed the products are that has been kept out in the market.