Organizations, especially in today’s digital era involve sending a lot of e-mails back and forth, throughout the workday and beyond it. In fact, the web is constantly being used in order to disseminate information as well as provide services to their customers.

Moreover, various types of Internet Marketing such as SEO, SEM, Paid Listings, SMM, etc. involve a high amount of time spent on websites. At times, you may need to use Google Drive to share documents, Basecamp to manage projects, etc.

This is where collaborative software becomes an advantage for us, allowing us to do just this! There are certain activities, which remain universal for all organizations, regardless of what they deal with. Some of these include: communication, co-ordination of efforts, sharing of information and working together on information.

What is Collaborative Software?

Collaborative software essentially facilitates and makes it easier to work together. It can also be termed as collaborative software and groupware. By using such software within the organization, a collaborative work environment (CWE) is created.

These software’s have essentially been designed to enhance the overall productivity thin an organization and also between a group of individuals. Thus, it is easy for any employee or group of employees to access the specific ‘workplace’ that has been created online, despite their physical location!

It then becomes easier for any employee in an organization to work with others, process and manage documents/files or any other type of data in different departments and offices. In this way, skills can easily be shared, which in fact can be very beneficial for the project being worked upon.

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To illustrate this, if you worked in a digital advertising agency, the main aim of all the services, whether SEO, SEM, SMO, Google Analytics, etc. is to increase the number of sales and profit, right? Similarly, this would also be the motive behind any other organization. Adobe Acrobat, Basecamp, Google Apps, Google Drive, Microsoft Office, etc. are some examples of such collaborative software’s.

Having made sense of what collaborative software is, one may wonder how important or relevant it actually is; especially in the Internet world that we live in.

Importance of Collaboration Software

Larry Page, CEO of Oracle said, ’If you can run the company a bit more collaboratively, you get a better result because you have more checking and balancing going on’. The words coming out from Oracle’s CEO are of golden advice to enterprises, making it imperative for companies to move towards digital collaboration portals to improve collaboration between disparate stakeholders.

Improved Communications

Collaboration Portals increase efficiency between separate departments via easy sharing of documents, pictures, videos and other messages in different formats. It encourages communication in the form of conversations and dialogs rather than mundane emails and letters.

It adds impetus to your staffers by leveraging various tools like hive, slack, skype and many other to discuss, mitigate and spread information rapidly on a single unified collaboration platform. They make your employees information producers and organization into sharing communities.

Enhanced Project Management

Handling one project is simple and easy, but handling multiple ones is easier said than done. Moreover, organizational goals and projects scope make them difficult and complex to manage and run. This is where collaboration tools come in handy. They simplify enterprises collaboration with their rich features and functionalities. This drives up efficiency and productivity of employees by sharing ideas, controlling content flow and organizing structured content in a single repository.

Streamline Workflow of Agile teams

Accelerate your business progress and improve the workflow of your Agile teams by introducing collaboration between employees and departments. You can get remote working possibilities with improved scheduling and quick talent identification for better resource utilization. Using collaboration, workers can easily list out their skills and expertise within their personal profiles augmenting their productivity.

Speeding Up Work

Collaboration saves your team’s time that allows them to focus on more important business-oriented tasks.

Let’s say your company has decentralized document storage and knowledge base. Now, your employees need to look into piles of paper or into unorganized online storage to get information. This is where collaboration software features come in handy. It helps them stay-up-to-date with minimum efforts and maximum information sharing.

Also, Collaboration Software can be integrated with popular tools like adding Google Docs, Dropbox, Trello to speed up work. Therefore, we can say that collaboration can reduce paperwork and save time using digital documentation.

Improved Employee Engagement and Satisfaction

The primary goal of a collaboration software is to unite all employees from different locations in the most convenient way. This way one can increase employee engagement that impacts on overall productivity and result.

As the remote employment trend grows in the modern business world, it increases challenges in the form of work and process management. A custom collaboration software will help businesses mitigate these complex issues with simple sharing features.

Want to develop a strong partnership between your department and communities? Then, get in touch with us to know more.